It is much cheaper to retain existing clients than to acquire new ones. Glue is a new tech-based approach to loyalty building and management for small and local business owners. The Glue loyalty app is based on an AI engine that automatically sends the right loyalty experience to the right customer at the right time via the optimal channel.

Why we chose to invest in Glue:

The founding team at Glue has extensive background in consumer loyalty and the small business segment. In the US alone, there are nearly 30 million small and local business owners who do not currently have access to tech-based solutions for retention, which is the anchor for successful business growth. Glue handles existing customer relationships in an accurate and automated way, freeing up business owners to do what they love – running their business.