I sat with my good friend Jonathan Keren, founder of Maapilim to talk about B2C from Israel, what happened to the tech industry that enabled more and more consumer-focused companies to thrive in the past few years, and why it’s only the start.

Maapilim is a growing grooming brand and one of the first people to build a global DTC brand out of Israel. I’m a big fan and a tiny partner in the company.

have fun listening:

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